withSimplicity Cream Concealer

A creamy, buildable concealer designed to offer medium-to-full coverage while keeping the skin comfortable and nourished. This formula helps brighten under-eyes, conceal blemishes, and even out redness without feeling heavy or mask-like. It melts into the skin to create a smooth, natural finish and is free of synthetic dyes and artificial fragrance, making it a gentle option for those with sensitive or reactive skin.

Ingredients

This concealer is formulated with castor seed oil, coconut oil, candelilla wax, cocoa butter, shea butter, jojoba seed oil, rice bran wax, vitamin E (tocopherol), rosemary leaf extract, and natural mineral pigments, including iron oxides and titanium dioxide.

Certifications & Standards

  • Vegan (brand-stated)

  • Cruelty-free (brand-stated)

  • Gluten-free (brand-stated)

These standards reflect the brand’s stated approach to plant-based formulations and avoidance of certain common additives, rather than third-party certifications.

What I Like

  • EWG Rating: 1, based on entering the ingredient list into the EWG Skin Deep Analyzer, placing it in the lowest hazard range.

  • I like how creamy and nourishing this concealer feels — it blends easily and doesn’t crease when it’s applied and lightly set.

  • The blend of botanical oils and butters (coconut, jojoba, shea, and cocoa) helps condition and protect the delicate under-eye area instead of drying it out.

  • The coverage is medium to full and buildable, making it effective for dark circles, hyperpigmentation, redness, and blemishes without looking cakey.

  • It feels comfortable and hydrating on the skin, rather than tight or heavy.

  • The formula avoids synthetic dyes and artificial fragrance, which makes it a good option for sensitive or reactive skin.

  • I like how versatile it is — it works under or over foundation, or on its own for minimal makeup days.

Things to Keep in Mind

  • Because the formula contains richer oils and butters, the finish is natural and skin-like rather than matte.

  • Those with oily or acne-prone skin may prefer to lightly set it with powder to improve wear time.

  • For the most seamless result, apply this concealer with a tapping or pressing motion rather than rubbing, especially under the eyes.

Sensitive Skin & Pregnancy Considerations

The base ingredients in this formula — including plant oils, plant butters, vitamin E, and mineral pigments — are generally considered low risk for topical cosmetic use during pregnancy and breastfeeding. Skin can become more reactive during pregnancy or periods of sensitivity, so patch testing is a smart step if you are introducing this concealer, particularly around the under-eye area.