W3LL PEOPLE Expressionist Lengthening Mascara

A plant-based, lengthening mascara that defines and extends lashes using botanical waxes, conditioning oils, and mineral pigments. It offers a lower-tox alternative to conventional mascaras while still delivering noticeable length and separation.

Ingredients

Water (aqua), Copernicia cerifera (carnauba) wax, hydrogenated jojoba oil, glyceryl stearate, glycerin, Acacia senegal gum, stearic acid, Oryza sativa (rice) bran wax, palmitic acid, oleic/linoleic/linolenic polyglycerides, Shorea robusta resin, octyldodecanol, aminomethyl propanol, xanthan gum, 1,2-hexanediol, caprylyl glycol, sodium dehydroacetate, cellulose.

Certifications

  • EWG Verified

This confirms that the formula meets EWG’s strictest standards for ingredient safety, transparency, and contaminant controls.

What I Like

  • EWG Rating: 2 — low hazard, supported by EWG Verified status

  • Wax- and oil-based formula instead of petroleum-derived solvents

  • Jojoba oil + glycerin help condition lashes and support softness

  • Carnauba wax + rice bran wax help build length without synthetic film-formers

  • Acacia gum and cellulose provide lightweight structure and separation

  • Free from parabens, phthalates, and heavy conventional preservatives

  • A great lengthening option in the cleaner mascara category

Things to Keep in Mind

  • Not a waterproof formula

  • May smudge slightly in humidity or on very oily lash lines

  • Plant-wax formulas tend to wear more softly over long days

  • As with all mascaras, regular replacement is key for eye comfort and safety

Sensitive Skin & Pregnancy Considerations

Most of the core ingredients in this formula — including carnauba wax, rice bran wax, jojoba oil, glycerin, stearic and palmitic acids, and polyglycerides — are generally considered low risk for topical cosmetic use during pregnancy and breastfeeding.

Acacia gum, cellulose, xanthan gum, and Shorea resin are plant-derived structural ingredients and not associated with reproductive toxicity in topical applications.

Preservatives such as 1,2-hexanediol, caprylyl glycol, and sodium dehydroacetate are used at low, regulated cosmetic levels and are typically considered pregnancy-compatible, though individuals with very sensitive eyes may notice mild irritation.

This mascara does not contain retinoids or chemical dyes, and because it is a pressed/cream format rather than a loose powder, inhalation exposure is minimal.