Primally Pure Lip Oil

This botanical lip oil is formulated with a certified organic plant oil base designed to condition, soften, and restore dry lips without relying on petroleum-derived gloss agents or synthetic film formers. The texture leans lightweight yet nourishing, delivering shine through whole-plant oils rather than plasticizing ingredients often found in conventional lip oils.

The formula centers around cold-pressed oils and herbal infusions that support the lip barrier while giving a natural, healthy sheen. The finish feels breathable and conditioning rather than slick or overly glossy, making it suitable for daily wear or layering over lip color.

Ingredients

Certified organic Simmondsia chinensis (jojoba) oil, certified organic Ricinus communis (castor) oil, certified organic Persea gratissima (avocado) oil, certified organic Rosa canina (rosehip) fruit oil, certified organic Punica granatum (pomegranate) seed oil, certified organic Calendula officinalis flower extract, certified organic Helianthus annuus (sunflower) oil, certified organic tocopherol (vitamin E).

Flavor/Aroma: organic essential oil blend (varies slightly by shade/flavor profile).

Certifications

Certified organic ingredients (brand-stated; multiple ingredients are listed as certified organic, though the finished product is not presented as USDA Organic certified)

Cruelty-free (brand-stated)

Made in the USA (brand-stated)

What I Like

EWG rating: 2, based on entering the ingredient list into the EWG Skin Deep Analyzer.

I like that this formula relies entirely on plant oils to create slip and shine, rather than petroleum gloss bases or silicone-derived shine enhancers.

The oil blend is barrier-supportive while still feeling lightweight, which makes it comfortable for everyday use instead of feeling heavy or occlusive.

The ingredient list is short, readable, and centered around whole botanical oils rather than synthetic emollients or artificial fragrance systems.

Things to Keep in Mind

This product is oil-based, so it will wear down faster than wax-heavy balms and may require reapplication throughout the day.

Because the shine comes from pure oils, it has a more natural gloss finish rather than the glassy look of conventional lip glosses.

Flavor profiles are created using essential oils rather than synthetic flavor blends, which may feel more subtle depending on the variety.

Sensitive Skin & Pregnancy Considerations

This formula does not include retinoids, salicylic acid, or other commonly pregnancy-restricted cosmetic actives. The base oils used are generally well tolerated and supportive for dry or compromised lips.

The main consideration is essential oil sensitivity. While concentrations in lip products are typically low, individuals with highly reactive skin, perioral dermatitis, or chronically chapped lips may prefer patch testing first.

Essential oil transparency note: essential oils can carry trace contaminants depending on sourcing and processing, which is why I prioritize brands that use third-party testing and ingredient quality standards to help minimize contaminants.