100% PURE Creamy Long Last Liner

A creamy, plant-oil–based eyeliner designed to deliver smooth, long-lasting definition while nourishing the delicate eye area with botanical oils, butters, and mineral pigments instead of harsh synthetic fillers.

Ingredients

Hydrogenated jojoba oil, caprylic/capric triglyceride, hydrogenated vegetable oil, Simmondsia chinensis (jojoba) seed oil, Butyrospermum parkii (shea) butter, canola oil, Sclerocarya birrea (marula) seed oil, Euphorbia cerifera (candelilla) wax, glyceryl caprylate, Copernicia cerifera (carnauba) wax, tocopherol, Helianthus annuus (sunflower) seed oil, ascorbyl palmitate.
May contain: Mica, titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).

Certifications

  • Certified Cruelty-Free

  • Certified Vegan

These certifications confirm that the formula contains no animal-derived ingredients and is not tested on animals.

What I Like

  • Built on a rich plant oil + butter base (jojoba, shea, marula, sunflower) instead of petroleum-derived fillers

  • Shea butter and marula oil help keep the formula smooth and comfortable along the lash line

  • Uses mineral pigments (iron oxides, titanium dioxide, mica) instead of synthetic dyes

  • Creamy texture works for both precise lining and softly smudged looks

  • Fits well into a low-tox, skin-supportive makeup routine

  • EWG Rating: 3 — within the low-hazard range; the score reflects conservative concerns around potential processing contaminants in oils, not intentionally added high-tox ingredients

Things to Keep in Mind

  • Because it’s a creamier, oil-rich pencil, it may smudge more easily on very oily lids — setting with powder or shadow can help

  • Natural oil-based formulas may wear down more over long days than very dry or waterproof conventional liners

  • Contains mica and titanium dioxide, which can slightly emphasize texture on very dry or crepey lids

  • As with all eye products, those with very sensitive eyes should patch test first

Sensitive Skin & Pregnancy Considerations

Core base ingredients like jojoba oil, shea butter, marula oil, sunflower seed oil, canola oil, carnauba wax, and candelilla wax are generally considered low risk for topical cosmetic use during pregnancy and breastfeeding.

Caprylic/capric triglyceride, glyceryl caprylate, tocopherol (vitamin E), and ascorbyl palmitate are widely used cosmetic ingredients and are typically viewed as pregnancy-compatible when used topically.

Mineral pigments (iron oxides, titanium dioxide, mica) are generally considered low risk in pencil formats where inhalation exposure is minimal.