100% Pure Fruit Pigmented Long Last Concealer with Super Fruits

A creamy, full-coverage concealer formulated with fruit and vegetable pigments instead of synthetic dyes for a more skin-friendly approach to coverage. This concealer delivers long-wearing, water-resistant coverage that brightens the under-eyes, conceals blemishes, and even out discoloration while maintaining a smooth, natural-looking finish. The formula includes nourishing plant ingredients and antioxidants to support healthier-looking skin over time.

Ingredients

This concealer is formulated with zinc oxide, shea butter, candelilla wax, rosehip seed oil, cocoa butter, green coffee seed extract, rice powder, fruit and vegetable pigments (such as peach, apricot, and carrot), chamomile extract, lavender extract, vitamin E (tocopherol), and natural waxes.

Certifications & Standards

  • Vegan

  • Cruelty-free

These standards reflect the brand’s plant-based formula approach and avoidance of animal-derived ingredients.

What I Like

  • EWG Rating: 1, based on entering the ingredient list into the EWG Skin Deep Analyzer, placing it in the lowest hazard range.

  • The coverage is full and buildable, making it effective for dark circles, redness, blemishes, and discoloration without looking heavy when blended appropriately.

  • The formula is long-wearing and water-resistant, which helps it stay in place throughout the day with minimal touch-ups.

  • Fruit- and mineral-based pigments provide color without synthetic dyes, which aligns well with low-tox routines.

  • Nourishing ingredients like rosehip, cocoa butter, green coffee, chamomile, and vitamin E help support the skin while you wear it.

  • The finish is a natural satin that looks like skin rather than overly matte or dry.

Things to Keep in Mind

  • Because the formula contains botanical oils and butters, the finish is not matte; those with oily skin may prefer to lightly set it with powder.

  • While coverage is strong, deeper circles or pronounced hyperpigmentation may still require layering or pairing with a color corrector.

  • Fruit pigments can appear lighter or brighter than conventional concealers, so choosing a shade based on undertone match is important.

  • As with most cream concealers, pressing or tapping it into the skin gives the smoothest finish compared to rubbing.

Sensitive Skin & Pregnancy Considerations

The base ingredients in this formula — including zinc oxide, plant butters and oils, vitamin E, and mineral/fruit pigments — are generally considered low risk for topical cosmetic use during pregnancy and breastfeeding.

This concealer also includes botanical extracts such as chamomile and lavender. Most people tolerate these well in cosmetic-use amounts, but very reactive or fragrance-sensitive skin may prefer to patch test first, especially around the under-eye area, where skin is thinner. If you are pregnant or breastfeeding and notice increased sensitivity, patch testing is a simple way to see how your skin responds before regular use.