withSimplicity Liquid Eyeliner

A water-based, botanical-rich liquid eyeliner designed to deliver clean, buildable definition with a lightweight, flexible finish. This formula focuses on plant-derived ingredients, mineral pigments, and skin-soothing botanicals for a lower-tox approach to eye makeup.

Ingredients:

Formulated with water (aqua), glycerine, hydrolyzed corn starch, behenic acid, Xanthomonas campestris (xanthan) gum, cellulose gum, squalane, tocopherol (vitamin E), Vanilla planifolia, Matricaria recutita (chamomile) hydrosol, Aloe barbadensis leaf juice, ascorbic acid (vitamin C), Origanum vulgare (oregano) leaf extract, Thymus vulgaris (thyme) extract, Olea europaea (olive) leaf extract, Rosmarinus officinalis (rosemary) leaf extract, Lavandula angustifolia (lavender) flower extract, Hydrastis canadensis (goldenseal) extract, and may contain (+/-) iron oxides (CI 77491, CI 77492, CI 77499) and titanium dioxide (CI 77891). *Certified organic ingredients noted.

What I like:

  • Water-based formula that feels lightweight and breathable on the eyes.

  • Uses mineral pigments (iron oxides, titanium dioxide) instead of synthetic dyes.

  • Aloe, chamomile hydrosol, and squalane help soothe and support the delicate eye area.

  • Botanical extracts provide antioxidant and skin-supportive benefits, not just color.

  • Avoids petroleum-based ingredients, parabens, and heavy film-formers — aligns well with a low-tox routine.

  • Flexible finish that works for both soft definition and more built-up liner looks.

  • EWG rating: 4 — this score reflects potential contamination concerns during processing of ingredients like vitamin E and lavender, not because the formula contains intentionally added harmful toxins. Because these ingredients are certified organic by the brand, there is added reassurance that they are free of contaminants and unwanted toxins.

Things to keep in mind:

  • Because it’s a water-based, clean formula, wear time may be shorter than conventional waterproof liners.

  • Botanical extracts (oregano, thyme, rosemary, lavender) can be sensitizing for very reactive skin — patch testing is important.

  • As a liquid formula, application may take a little practice for precise lines.

Pregnancy / Breastfeeding Notes:

  • Mineral pigments (iron oxides, titanium dioxide) are generally considered low risk for topical use during pregnancy. Since this is a liquid liner (not a loose powder), inhalation concerns are minimal.

  • Glycerine, hydrolyzed corn starch, aloe, chamomile hydrosol, squalane, vitamin E, vitamin C, and olive leaf extract are all considered safe for topical use during pregnancy and breastfeeding.

  • Lavender, oregano, thyme, and rosemary extracts raise EWG scores due to sensitization potential, not systemic toxicity. They are generally considered low risk when used topically in cosmetic amounts, but those with sensitivities should take note.

  • Goldenseal raises concern when taken orally, not when used topically. Oral goldenseal is not recommended during pregnancy, but the tiny cosmetic-level amount used in this eyeliner is generally considered low risk and minimally absorbed.

  • If you follow an ultra-conservative pregnancy approach, you may choose to avoid products with goldenseal and essential oil extracts as a personal comfort choice.

  • As always, patch testing is recommended, especially since eye sensitivity can increase during pregnancy and postpartum.