withSimplicity Organic Mascara

A botanical-rich, water-based mascara designed to define and condition lashes using plant extracts, natural waxes, and mineral pigments — offering a softer, lower-tox alternative to conventional mascaras.

Ingredients

Water (aqua), Zea mays (corn) starch*, Chamomilla recutita (matricaria) flower extract*, Coffea arabica (coffee) seed oil*, lecithin*, mica, Copernicia cerifera (carnauba) wax*, Oryza sativa (rice) powder*, Helianthus annuus (sunflower) seed oil*, tocopherol (vitamin E), Vitis vinifera (grape) seed oil*, Vanilla planifolia fruit extract*, Origanum vulgare (oregano) leaf extract*, Thymus vulgaris (thyme) extract*, Cinnamomum zeylanicum (cinnamon) bark extract*, Rosmarinus officinalis (rosemary) flower extract*, Hydrastis canadensis (goldenseal) root extract*, Citrus limon (lemon) peel extract*.
May contain (+/-): Titanium dioxide (CI 77891), iron oxides (CI 77499, CI 77491, CI 77492).
*Certified organic ingredients

What I Like

  • Plant-powered, water-based formula rather than petroleum-based

  • Coffee seed oil, grape seed oil, sunflower oil, and vitamin E help condition and support lashes

  • Natural waxes and starches build definition without synthetic film-formers

  • Botanical extracts offer antioxidant benefits, not just color

  • Avoids petroleum ingredients, parabens, and heavy synthetic solvents

Things to Keep in Mind

  • EWG Rating: 4 — this score reflects conservative database flagging for botanical extracts (thyme, chamomile, lecithin, goldenseal, citrus), not confirmed toxicity in the finished product. Because these botanicals are certified organic, contamination risk is more tightly controlled.

  • This is not a waterproof mascara — expect a softer, more natural wear

  • May smudge in humidity or on very oily lash lines

  • Botanical extracts like oregano, thyme, rosemary, cinnamon, and lemon can be sensitizing for reactive eyes

  • Natural mascaras often require more frequent replacement due to gentle preservation

Sensitive Skin & Pregnancy Considerations

Corn starch, rice powder, carnauba wax, sunflower oil, grape seed oil, coffee seed oil, vanilla extract, and vitamin E are generally considered low risk for topical use during pregnancy and breastfeeding.

Chamomile, oregano, thyme, rosemary, cinnamon, and lemon extracts score higher on EWG mainly due to sensitization or irritation potential, not systemic toxicity. They are typically considered low risk in cosmetic amounts, but those with sensitive eyes may want to take note.

Goldenseal root extract carries concerns when taken orally, not topically. Oral goldenseal is not recommended during pregnancy, but the small cosmetic amounts used in formulas like this are generally considered low absorption and low risk.

Mineral pigments (iron oxides, titanium dioxide) are widely considered pregnancy-compatible in cream/pencil formats where inhalation exposure is minimal.