Primally Pure Plumping Mask

This creamy, rinse-off mask is designed to support a plumper, more refreshed look using a blend of raw honey, clays, hydrosols, and botanical oils. It combines gentle exfoliating and oil-absorbing clays with nourishing ingredients like rosehip oil and hibiscus, while probiotic ferments and witch hazel help skin feel balanced rather than stripped. The finish is comfort-focused, not tight.

Ingredients

Raw honey, kaolin clay, organic white rose hydrosol, organic rosehip oil, organic hibiscus powder, pink kaolin clay, lactobacillus ferment, coconut lactobacillus, jasmine absolute, bakuchiol, essential oils of organic geranium, organic frankincense, organic peppermint and organic spearmint, organic witch hazel, organic rosemary extract, non-GMO vitamin E.

Certifications

  • Organic ingredients (brand-stated; multiple ingredients are listed as organic on the product page, but the product itself is not presented as USDA Organic certified)

  • Cruelty-free (brand-stated by the brand)

What I Like

  • EWG rating: 2, based on entering the ingredient list into the EWG Skin Deep Analyzer.

  • I like that this gives a noticeable “skin looks more awake” feel without relying on harsh exfoliants.

  • The mix of clays and honey feels balancing rather than drying, which is not always the case with clay masks.

  • Rosehip oil and hibiscus help keep the finish more nourishing and less tight.

Things to Keep in Mind

  • This contains multiple essential oils (geranium, frankincense, peppermint, spearmint, jasmine absolute), which can be stimulating for very sensitive or reactive skin.

  • Clay-based masks can feel drying if overused, especially on already dry or compromised skin, so using this less frequently or for a shorter time can help.

  • This product is not vegan due to raw honey.

Sensitive Skin & Pregnancy Considerations

This formula includes bakuchiol and several essential oils. Bakuchiol is generally considered a gentler, plant-derived alternative to retinoids, but pregnancy comfort levels can vary, so some prefer to avoid it out of caution. For sensitive, rosacea-prone, or eczema-prone skin, the essential oils are the most likely ingredients to cause tingling or redness. Patch testing is a reasonable step before full-face use, especially during times of hormonal sensitivity.

Essential oil transparency note: essential oils can carry trace contaminants depending on sourcing and processing. Feather & Nest prioritizes brands that emphasize ingredient integrity, testing, and responsible sourcing to help minimize unwanted impurities.