Lauren Brooke Soft Focus Perfecting Primer

This natural, soft-focus primer blends plant oils, butters, botanical starch, and mineral silica to smooth the look of texture and create an even canvas for makeup. It offers light oil control while still supporting the skin barrier, making it a gentle alternative to silicone-heavy primers. The finish looks balanced and skin-like, whether you wear it under foundation or on a minimal makeup day.

Ingredients

This primer is formulated with silica, organic fractionated coconut oil, organic rice bran oil, organic castor oil, organic vegetable starch (potato-derived), castor wax, organic shea butter, organic jojoba oil, organic avocado butter, carnauba wax, organic vanilla extract, and organic vitamin E (sunflower-derived).

Certifications & Standards

  • Vegan (brand-stated)

  • Organic ingredients (brand-stated; multiple ingredients are listed as organic in the ingredient list)

What I Like

  • Silica creates a soft-focus effect that blurs pores and fine lines without relying on silicones.

  • I like that the base feels nourishing and skin-supportive, so makeup doesn’t look dry, tight, or overly matte as the day goes on.

  • Starches and plant waxes absorb excess shine subtly and in a balanced way, rather than aggressively mattifying the skin.

  • While this product isn’t EU-certified, the ingredient list aligns closely with EU-style cosmetic standards, meaning it avoids silicones, parabens, synthetic fragrance, and petrochemical fillers — which I personally look for when choosing primers.

  • This is an excellent option for low-tox routines that don’t tolerate silicone-heavy primers well.

  • EWG Rating: 1, based on entering the ingredient list into the EWG Skin Deep Analyzer (lowest hazard range).

Things to Keep in Mind

  • The finish is soft and slightly dewy rather than ultra-matte, so it tends to suit normal, combination, dry, or mature skin best.

  • Because the formula contains richer oils and butters, those with very oily or acne-prone skin may prefer to patch-test first.

  • Allow one to two minutes for the primer to settle before applying foundation to reduce the chance of pilling and get the smoothest application.

Sensitive Skin & Pregnancy Considerations

This formula is primarily made with plant oils, butters, starches, waxes, vitamin E, and silica, which are generally considered low risk for topical cosmetic use during pregnancy and breastfeeding. Patch testing is a smart step for those with very oily, acne-prone, or highly reactive skin, as richer botanical formulas with oils and butters can feel heavier or behave differently depending on individual skin needs.