100% PURE Creamy Long Last Liner

A creamy, plant-oil-based eyeliner designed to deliver smooth, long-lasting definition while nourishing the delicate eye area with botanical oils, butters, and mineral pigments instead of harsh synthetic fillers.

Ingredients:

Formulated with hydrogenated jojoba oil, caprylic/capric triglyceride, hydrogenated vegetable oil, Simmondsia chinensis (jojoba) seed oil, Butyrospermum parkii (shea) butter, canola oil, Sclerocarya birrea (marula) seed oil, Euphorbia cerifera (candelilla) wax, glyceryl caprylate, Copernicia cerifera (carnauba) wax, tocopherol, Helianthus annuus (sunflower) seed oil, ascorbyl palmitate; and may contain mica, titanium dioxide, and iron oxides.

Certifications:

  • Certified Cruelty-Free

  • Certified Vegan

These certifications provide added assurance that the product is not tested on animals and contains no animal-derived ingredients.

What I like:

  • Uses a rich plant oil and butter base (jojoba, shea, marula, sunflower) instead of petroleum-derived fillers.

  • Shea butter and marula oil help keep the formula smooth and comfortable on the lash line.

  • Mineral pigments (iron oxides, titanium dioxide) instead of synthetic dyes.

  • Creamy texture works well for both precise lining and softly smudged looks.

  • Aligns well with a low-tox, skin-supportive makeup routine.

  • EWG rating: 3 — this score reflects potential oil contamination concerns during ingredient processing, not because the formula contains intentionally added high-tox ingredients.

Things to keep in mind:

  • Because it’s a creamier, oil-rich pencil, it may smudge more easily on very oily lids — setting can help.

  • Natural oil-based formulas may wear more over long days than ultra-dry or waterproof conventional liners.

  • Contains mica and titanium dioxide, which may slightly highlight texture on very dry or mature lids.

  • As with all eye products, those with very sensitive eyes should patch test.

Pregnancy / Breastfeeding Notes:

  • Jojoba oil, shea butter, marula oil, sunflower seed oil, canola oil, carnauba wax, and candelilla wax are all considered low risk and safe for topical use during pregnancy and breastfeeding.

  • Caprylic/capric triglyceride, glyceryl caprylate, tocopherol (vitamin E), and ascorbyl palmitate are widely considered pregnancy-safe cosmetic ingredients.

  • Mineral pigments (iron oxides, titanium dioxide) are generally considered low risk for topical use during pregnancy. Because this is a pencil format (not a loose powder), inhalation concerns are minimal.

  • This formula contains no retinoids, chemical dyes, or hormone-disrupting preservatives.

  • As always, patch testing is recommended, especially since eye sensitivity can increase during pregnancy and postpartum.