W3LL PEOPLE Expressionist Lengthening Mascara

A plant-based, lengthening mascara designed to define and extend lashes using botanical waxes, conditioning oils, and mineral-safe pigments — offering a lower-tox alternative to conventional mascaras without sacrificing performance.

Ingredients:

Formulated with water (aqua), Copernicia cerifera (carnauba) wax, hydrogenated jojoba oil, glyceryl stearate, glycerin, Acacia senegal gum, stearic acid, Oryza sativa (rice) bran wax, palmitic acid, oleic/linoleic/linolenic polyglycerides, Shorea robusta resin, octyldodecanol, aminomethyl propanol, xanthan gum, 1,2-hexanediol, caprylyl glycol, sodium dehydroacetate, and cellulose.

Certifications:

  • EWG Verified

This certification provides third-party assurance that the formula meets EWG’s strictest standards for ingredient safety, transparency, and contaminant controls.

What I like:

  • Uses a wax- and oil-based formula instead of petroleum-heavy solvents.

  • Jojoba oil and glycerin help condition lashes and prevent dryness.

  • Carnauba wax and rice bran wax build length and structure without heavy synthetic film-formers.

  • Acacia gum and cellulose support flexible hold and lash separation.

  • Avoids parabens, phthalates, and heavy conventional preservatives.

  • EWG rating: 2 — low hazard range based on ingredient profile and supported by its EWG Verified status.

Things to keep in mind:

  • This is a natural, conditioning mascara, not a waterproof formula.

  • May smudge slightly in very humid conditions or on very oily lash lines.

  • Plant wax formulas often wear softer over long days than conventional long-wear mascaras.

  • As with all mascaras, replace regularly to avoid eye irritation.

Pregnancy / Breastfeeding Notes:

  • Carnauba wax, rice bran wax, jojoba oil, glycerin, stearic acid, palmitic acid, and polyglycerides are all considered low risk and safe for topical use during pregnancy and breastfeeding.

  • Acacia gum, cellulose, xanthan gum, and Shorea resin are plant-derived structural ingredients and are considered safe for topical cosmetic use.

  • 1,2-Hexanediol, caprylyl glycol, and sodium dehydroacetate are modern cosmetic preservatives considered compatible with pregnancy at regulated cosmetic levels.

  • This formula contains no retinoids, chemical dyes, or hormone-disrupting preservatives.

  • Since this is a mascara (not a loose powder), inhalation concerns are minimal.

  • As always, patch testing is recommended, especially as eye sensitivity can increase during pregnancy and postpartum.