100% PURE Fruit Pigmented® Berry Naked Eyeshadow Palette

A mineral and fruit-pigment–based eyeshadow palette designed to give soft to vibrant eye color using naturally derived pigments and skin-nourishing ingredients, offering a cleaner alternative to conventional eyeshadows while still delivering beautiful, wearable shades.

Ingredients:

Formulated with mineral pigments such as iron oxides, ultramarines, and mica, along with rice starch and fruit-derived pigments and botanical extracts from berries, grapes, pomegranate, and other fruit sources to create a range of neutral and berry-toned shades, plus mineral-based shimmer for highlight tones.

What I like:

  • Uses mineral pigments and fruit-derived botanical pigments instead of synthetic dyes.

  • Lightweight, breathable formula that feels comfortable on the eyes.

  • A beautiful mix of soft neutrals and richer berry tones for both everyday and elevated looks.

  • Mineral and botanical base tends to be gentler on sensitive eyes than conventional shadows.

  • Blends easily and layers well for buildable color.

  • EWG rating: 2 (based on running the ingredient list through the EWG analyzer — low hazard range).

Things to keep in mind:

  • Pigment payoff leans more soft to medium than ultra-bold synthetic palettes, so layering may be needed for deeper color.

  • Shimmer shades (mica-based) can highlight texture or fine lines on very dry lids.

  • Wear time may be shorter than conventional long-wear shadows without a primer, especially on oily lids.

  • Natural pigments may look slightly different on each skin tone, so shade appearance can vary.

  • Those with very sensitive eyes should patch test, as even natural pigments can sometimes cause irritation.

Pregnancy / Breastfeeding Notes:

  • The mineral pigments (iron oxides, mica, ultramarines) and rice starch base are widely considered safe for topical use during pregnancy and breastfeeding.

  • The fruit-derived pigments and botanical extracts are used in very small cosmetic concentrations and are considered low risk for topical exposure.

  • This palette avoids retinoids, chemical dyes, strong solvents, and other ingredients commonly restricted during pregnancy.

  • As pregnancy can increase eye and skin sensitivity, patch testing is recommended, and avoid applying too close to the lash line if irritation occurs.